We love what we do. We're foodies you see, so our job is our passion.

We work in a very special place – the Speciality Food & Drink industry and we think it needs to be kept that way. Working with special retailers like you.

We scour the country: farmers markets, exhibitions and other markets discovering, in our opinion, the best smaller and speciality producers on this Great British isle. Then we pull them all together in our warehouse in Hampshire and make it easy for you to buy as little as 10 cases of any mix to sell to your customers.

All of our producers work very closely with us. Some will be more recognisable to you than others but they are all, we think, the best in their field.

Now, what you will see is that we don't have as many products as, perhaps, your more traditional wholesalers. That's because we're a little bit different. There's still around 250 products to choose from but we only carry one primary brand from each category of ambient food & drink. This means that we can be focused, passionate and knowledgeable about all of our producers.

We know what the most important questions are to you too so, hopefully, here's the answers plus a few surprises maybe:

Minimum order is 10 cases carriage-paid to most UK postcodes (see the boring bit at the back and on our full price list for all the details).
Guaranteed delivery within 4 days. Get your order in by 12 Noon on Day 1– you'll have it on Day 4.
Point of sale material for your store to help sell the products through.
Samples of products are supplied with delivery to use on tasting.

We hope you love what we do too. We are very proud of our products and our offer.

It's a great place. A Place of Pride.

Mark Dawkins, Simon Hurley and Dinah Pressly
Founder and Heads of Pride